SOLUTIONS FOR TOURIST WEB SITES - Suggesto® Travel Analyzer
Analyzes the data on the preferences
and choices made by your users!
Travel Analyzer contains the package "statistical analysis", that is a set of studies on user profile, a strategic tool for defining your tourism policies.
Suggesto® technology and its travel planning products, Travel Organizer and Travel Recommender, allow to obtain an accurate and unlimited collection of high quality information such as the selected travel periods, products and tourism services selected and bookmarks, the user profile (whom he travels with, how, budget, interests, preferences), the virtual word of mouth, information on how friends' suggestions affect his choices.
Travel Analyzer structures all these data, generating pre-defined strategic analyses including:
- analysis of market segments (user profiles clustering);
- correlations between profiles and travel product preferences (market basket analysis);
- forecast tourist flows;
- and more according to your need to study the tourist behavior.
The output can also be customized according to your needs, the type of chart or variables you want to examine (for example the period to examine: annual, monthly, weekly, etc..).
Warning: this product can be integrated on your website only if you already have Travel Organizer or Travel Recommender.
Travel Analyzer can identify market trends and the specific needs of potential and actual tourists, thus saving time and costs resulting from more traditional methods of analysis (e.g. sending questionnaires) and thus supporting the development of specific strategies.
The knowledge of online visitors will make it possible:
- to identify market segments;
- to have more control on tourism numbers and trend;
- to make customized, successful offers;
- to create targeted marketing offers.
Dedicated to all types of tourism organization who want to really know their customers, turn them from virtual visitors into real clients ... and truly test the effectiveness of their marketing efforts!